blog

SEO vs. SEM

Dec 8

Search engine optimization (SEO) is a helpful tool used to direct searches to your website. SEO is a major benefit afforded by online video. Online video can be used to drive sales on-site. There are myriad ways to approach online video, like search engine marketing (SEM) or other forms of online marketing used to promote websites. Let us review your website’s pages, include key words, and submit them to gain optimal performance! Whether you are hoping to optimize an existing website or looking to drive your website to new markets, we can provide the right search engine performance for you. Watch your website’s viewership increase and your customer outreach grow.

Use Video as an Internet Marketing Strategy

Aug 30

OK I admit, I remember the days before we had the internet. Marketing seemed so much easier. But it’s time to live in today’s reality. Armed with a bevy of knowledge, information, and facts, I recommend you start asking yourself the following questions:
Q: Do you have an engaging user friendly website?
Q: Will your website infrastructure get along with all the web crawlers for purposes of search algorithms?
Q: Are you engaging your visitors and helping them to take action?
Q: Can you demonstrate ROI on your marketing dollars?
Let’s use video facts to answer these questions:
A: In any given month, an estimated 131 million Americans watch online videos.
A: Online training is 78% more effective with video.
A: 41% take action following the viewing of a video.
A: Increase open rate of emails by 50% with video.
With facts like these, it is easy to see how video can positively affect your Internet marketing strategy. Get the competitive advantage by adding video to your web page today!

The use of mobile apps

Jun 22

A recent study shows that people spend more time on mobile apps than websites. The reason for the shift in attention to mobile apps on Smartphones from the web? A mobile analytics team says the average Smartphone user spends 81 minutes per day on their mobile app, as compared to 74 minutes per day in web consumption (http://gigaom.com/mobile/sorry-html-5-mobile-apps-are-used-more-than-the-web/). The constant need for brain stimulation at one’s fingertips has been the driving force behind these numbers. read more…

A Look at Internet Explorer 9

May 20

There has been some talk about the problems arising from the downloading of the new Internet Explorer 9- so much so that we will simply be taking this whole blog post to discuss this problem.

The most common problem with Internet Explorer 9 (IE9) is its downloading safety. It is estimated that 1 in every 14 downloads of IE9 is malicious. (http://news.yahoo.com/s/pcworld/20110518/tc_pcworld/microsoftonein14downloadsismalicious) This means that social engineer hackers have been getting into this program and affecting it. This is a scary thought, especially if IE9 is set as your default program. read more…

The latest in information and communication technology

May 16

Information and communication technology (commonly known as ICT) is a branch of IT that has grown in popularity. ICT refers to the merging of telecommunication networks and online networks. In other words, audio-visual cables are linked to the Internet. Companies that have taken advantage of ICT include; Skype, online radio, AT&T, and Microsoft Exchange.

The popularity for ICT has grown because of its easiness and ready-capabilities with international business. “Technology firms such as Microsoft and Cisco are banking on seamless communication systems that have for long existed in the western markets to grow their revenues. Big players in corporate Kenya have already taken this path.” (Source: http://allafrica.com/stories/201105160049.html) read more…

Mobile websites vs. mobile apps

May 9

If you’ll recall from my last post, the possession of Smartphones is increasing. Millions of Americans own Smartphones, and where a Smartphone is, Internet follows.

So consider this scenario: You are your buddies fly in to a major city to see the big game. Your flight arrives earlier than expected and you have some time to kill. The group decides they’re hungry and want to grab some local grub and maybe a pre-game cocktail. But where do you go? There are two thoughts here: you could search the web or you could download an app, both on your Smartphone. read more…

Mobile websites- why we crave them

May 4

Information technology has allowed consumers to have information at their fingertips, literally. 1 in 2 Americans will have a smartphone by Christmas 2011 (http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011) because unlimited web accessibility is now essential. So why do we crave mobile websites?

1. Business

Whether you are buying, selling, or keeping up with client communication, conducting business online is important. Everything consumers need to know about you is on your website. You can’t afford to miss out on this opportunity. For corporate meetings or personal meetings, allowing clients to see your company on their mobile phone puts your company at an advantage. read more…

Ecommerce Solutions

May 2

At Megachip Technologies we provide practical ecommerce solutions for all of your technical needs.

Ecommerce, or electronic commerce, is the buying and selling of electronic goods online. Ecommerce is conducted in a business-to-business manner, with Internet companies like Amazon.com. It is important to recognize ecommerce as a valuable part of today’s business world. With ecommerce, digital content and global trends set the standard for successful marketing strategies. read more…

SEO- When you try to cheat the system

Apr 25

Recent news of search engine scandal has caused Google Inc. to enforce penalties.

Google Search is considered the #1 search engine online today. It is acknowledged for remarkable easiness for all users; however the SEO (Search Engine Optimization) has trouble with website distinction. A high quality website will not get search priority over a low quality website. It is in this distinction that large companies get upset and attempt to “cheat the system”. read more…

The importance of social media

Apr 19

It has become increasingly important to advertise and promote your business through social media. Corporate bigwigs are shifting their focus from other areas of advertising and loosening their budgets to allow for social media.

Social media is an Internet-based media venue that provides communication and social interaction. Social media is generally accessible to the public through the web or mobile phone. Take notice in corporate websites. They all contain links to their Facebook, Twitter, and LinkedIn accounts. This is to increase their following and gain more public exposure. read more…